How marketers are using LinkedIn to gain more than a new job!

It can be seen in today’s market that LinkedIn is a strong contender. With over 330 million users, LinkedIn is fast becoming one of the world’s largest professional networking sites. Indeed, it can be said that LinkedIn is not merely a social media website, it is a strong marketing tool for it’s users.

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why — media, partnerships and clients. – Anfernee Chansamooth

Though LinkedIn may seem to some as merely an online CV, LindedIn has developed into much more than that. Employers are now looking at all of the details of one’s profile, not merely past work experience. There are several hundred articles dedicated to using the website efficiently, Forbes and Hubspot both share an insight into having a “winning profile”. Interestingly, in both articles one can see that it is not just about listing your past experiences, networking is key.

When it comes to business to consumer (B2C) marketers, a report has found that LinkedIn has grown from 51% last year to 71% this year: LinkedIn is now not only for job searching, Cheryl Conner from Forbes  highlights strategies one can use on LinkedIn in order to be successful. Tactics such as using LinkedIn to check out your competition, asking for direct consumer feedback on your product and using LinkedIn polls to carry out market research are all discussed within the article.

Publishing on LinkedIn is also a huge area in which marketers can gain. Be creating your own content, you have total control of your published content on the esteemed website.

Sponsored updates are also extremely helpful for marketers. This helps widen the audience of your posts on the website.

There have been several extremely successful marketing campaigns on LinkedIn. This article chose it’s top five campaigns that companies used on LinkedIn. By looking at these as a blueprint, your business can learn from these fine examples and see how these could provide inspiration for your business.

Analytics, asking questions, targeting your posts, filtering content, making the most of your product and service section and engaging with reccommenders are some of the key ways marketers use LinkedIn to market their businesses. This article is fascinating as it encompasses all the different areas in which a business can thrive on the mostly cost-free site.

In all, LinkedIn is more than simply a job search website. If used correctly, marketers can use it for more than just social networking.


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