With 284 Million monthly active users, Twitter is the way forward when it comes to social media. It is therefore imperative that for a business to succeed, your business is properly represented on one of the biggest social media platforms in the world. Here are some top tips to help you market your SME.
This is a comprehensive video about marketing your business on Twitter:
1. Understand Twitter
By learning the basics of the site itself, you will be able to utilize it to your full advantage and this will help you market your business. By studying ‘Twittiquette’ you will understand your audience and this will aid you in interacting with your publics.
2.Choose a good handle
Not only should your name be relevant but you should try and have a catchy, easy to remember twitter handle. Here is an interesting article on choosing a twitter handle. Your handle aids in the branding of your business online and helps tie in your entire business to your online profile.
3. Have an Action Plan
It is of the utmost importance that you create an action plan for your business with regards to Twitter. What are your aims? What do want to achieve on this social platform? By having an action plan in place before you begin using Twitter to your full advantage, you will reep the rewards!
4. Listen to your audience
The key to the success of Twitter for businesses is the interaction with your publics. By listening to the feedback from your customers and taking this feedback into consideration in your strategies, your business will grow and thrive through close contact with the consumers.
5. Fresh Content
You should aim in having interesting tweets. Try to mix up what you are putting out whether it’s videos, memes or photos, these will aid in engaging with your target audience. Don’t be boring!
6. Don’t sell
A major rule one should follow when using Twitter for your business is don’t sell to your customer, interact with your customer
80% of your Tweets should focus on driving interactions with your followers, such as Retweets, replies, and favorites. Once you’ve built some rapport, you can mix in direct offers or promotions that get followers to take actions, such as clicking on a link or making a purchase from your website.
7. Use Hashtags
By understanding your brand you will be able to use hastags to your advantage. Don’t overuse them either, but learn the importance in aiding you to reach out to your target audience.
8. Reward your followers
Competitions, follow sprees etc are some of strategies you can use to help your fan base grow. By rewarding your followers and engaging with them on this level, it will inspire others to become more involved in your business. Applications like Crowdbooster help you to see who is the most influential in engaging with your business.
9. Be Consistent
It is detrimental for any SME to be consistent in your output on Twitter. You should only tweet about things your target audience would be interested in. As well as this, it’s important to vitalize applications like Hootsuite so that your twitter feed is constantly being updated.
10. Know your market
By keeping an eye on local news and trends, you will be able to engage with your audience and make a bigger impact.