Facebook is one of the largest social media platforms in the world. A sharp increase in active users from 2008 to 2014 highlights to businesses the importance of Facebook.
For Businesses, competition is everything. Facebook’s new stricter guidelines highlight how the world of business competition is changing. – Facebook Page Guidelines
Social Media Marketing is one of the largest areas for businesses and Facebook is imperative in this. With thousands of businesses using their Facebook pages as their primary advertising space, the rules and regulations for competitions have eased during 2014.
We’ve removed the requirement that promotions on Facebook only be administered through appsNow, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
- Collect entries by having users post on the Page or comment/like a Page post
- Collect entries by having users message the Page
- Utilize likes as a voting mechanismAs before, however, businesses cannot administer promotions on personal Timelines.Accurate tagging is required in promotionsIn order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:
- It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
- It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize
An article I found insightful with regards to the new rules about Facebook competitions can be read here. Discussing third party apps and sharing, it makes some valid points when it comes to playing by Facebook’s rules.
With many sources highlighting that Facebook is indeed the top dog when it comes to social media, keeping their new rules in mind is vital for businesses.
Many pages on the internet have been dedicated to aiding the business to decipher these new guidelines. I found the Social Skinny’s article really good in outlining in detail what was being asked of the business by Facebook.